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SEONext Local Business Optimisation: Meet Liam, Head of SEONext Local
“Hi, I’m Liam Chappells, Head of SEONext local. This page explains everything about our new service SEONext Local and how it can help your potential customers find you, literally!
If a national SEO campaign doesn’t quite fit your requirements and you’d like to target people a little closer to home, then SEONext Local could be the perfect solution.
SEONext Local is a service combining our industry leading SEO with the optimisation of Google Places listings to ensure local people can find you, literally!
This is especially important for one man band businesses that only operate within their local areas such as; electricians, plumbers, joiners, photographers, painters and decorators, gardeners… and anybody else who relies on the local area for work.
Even if you’re a national or global business and have various offices/locations, SEONext Local can help make sure the people right on your door step are catered for in your online marketing.
What is SEONext Local?
In April 2010, Google launched it’s ‘Google Places’ service to allow businesses to increase their online visibility to people looking for their services within their local area. Whenever someone uses Google to search for a service within a local area, (electricians in Manchester/London/Liverpool/Leeds/Birmingham) for example, a map appears on the results page with all of the relevant businesses pinpointed and also listed as places on the actual results page:
SeoNext Local optimises the Google Places service and combines this with our industry leading SEO services. In short, this results in your businesses’ domination of the search engine rankings in more than one way and ultimately hugely increases your exposure to the local population.
We setup and optimise your new Google Places account for you, optimise it to ensure maximum exposure to relevant search phrases and we also undertake an SEO campaign for your website for a number of local search phrases dependent upon your price plan.
How Does it Work?
Just like SEO Google Places optimisation requires a combination of straightforward processes and changes which if done wrong can seriously impede your chances of success however, if done right can have a huge impact on your businesses enquiries from the internet. Some of these factors include the categories you are listed for, local directory listings, ensuring your listing is claimed/ activated, your listings address compared with the address on your website and the age of the listing – so time is of the essence!
Again like SEO, links to your website have an impact on Google Local but reviews and simple mentions of your business across the internet are also important. Because of the similarities, whilst optimising Google Local we also optimise your website for local search phrases, ensuring that your business is found in a number of ways by as many people as possible.
Why Do I Need It?
Google accounts for around 90% of all online enquiries in the UK, and there are millions of enquiries made every day, around 25% of which are geographically local searches. With statistics like this, it makes perfect business sense to make sure people looking for your services can easily find you. Can you imagine the difference even just a couple of extra enquiries a week would make to your business?
And if those statistics aren’t convincing enough, consider this next point. Current predictions state that over the next five years, more users will connect to the internet via mobile devices than desktop PC’s which means it is more important than ever to ensure your business’s online presence is at its full potential. Here’s why:
When somebody uses a mobile phone to use Google to search locally, the Google Places map and results appear on their screen, with the phone numbers next to the listings. All they then have to do is simply tap the number to call you! In a world where mobile phones are in possession of almost everyone around us, it makes perfect business sense to make sure people can find you with minimum effort!
Consider This…
A short time ago one of our staff lost his house keys on his way home from work. Left with nothing but his wallet and his mobile phone the only option he had was to use Google to search for an emergency locksmith in the area!
Sure enough, this resulted in multiple Google places listings appearing with phone numbers next to them ready to be pressed and called. The locksmith came to his house, drilled the lock and he was back inside his house with a new set of keys within the hour. This small example alone highlights the positive impact investing in Google Places optimisation could have on your business.
The Cost?
We understand that as with most things in business, it is very rare that one solution will fit all. That’s why we provide a choice of three packages for you to choose from to match your budget and businesses’ needs. If you’d like us to get started straight away, simply click the shopping cart symbol, fill out a few details and we will give you a call to introduce ourselves and confirm your purchase.
Light: £100 per month
- Google Places setup/ optimisation for 5 local search phrases
- Website ‘on page changes’
- An SEO campaign for 2 local search phrases
- Monthly report with analytics included
Standard: £200 per month
- Google Places setup/ optimisation for 5 local search phrases
- Website ‘on page changes’
- An SEO campaign for 3 local search phrases
- Monthly report with analytics included
Premium: £300+ per month
- Google Places setup/ optimisation for 5 local search phrases
- Website ‘on page changes’
- An SEO campaign for 5+ local search phrases
- Monthly report with analytics included
