2012, time to take your Online Business seriously.
By James on Wednesday, January 4th, 2012 at 2:52 pm |
2012 is well and truly upon us and with the financial market looking dour, the responsibility is with business to help bolster their defences against further economic decline by ensuring that they are monopolising on their online business.
Next (no relation!) today announced that its autumn and pre-Christmas sales were on target, after buoyant online business made up for a poor showing at its stores. Next has seen its share price rise 39% over the past 12 months, easily outperforming a 5% fall in the broader FTSE 100 index, due in no small part to the fact that its online store performs outstandingly well in the search rankings via a solid SEO and PPC campaign.
Online sales peaked on Boxing day with consumers making some 96m visits to UK retail sites, spending a collective 13m hours online. That’s 19.5% more than on the same day last year, when 80.5m visits took place. Online sales are expected to continue to grow exponentially in 2012 with one specialist commenting “On-line shopping will be a particular growth area this year therefore using this insight to drive marketing and business development should be at the heart of retail business strategy.”
With the Olympics and the Queens Jubilee projected to provide a welcome boost to the economy, their is plenty to be positive about!
If you want to discuss how SEONext can help your drive your business into 2012, please contact one of our team!
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