Yahoo Switches To Google

Sounds far fetched? Yahoo Japan has recently announced they will switch their Search technology with Google, it means they will use Google’s search technology on back end to supply search results and ads. The revenue thus generated from ads will be shared between Google and Yahoo Japan.

Yahoo Japan is a completely distinct entity from Yahoo, and have highest market share of the total search volume in Japan which is pegged at   53% while Google has 38%.After this deal, they will have combined search volume around 91 %.

This merger has been possible because Yahoo Japan is a separate and independent company in which Yahoo has own only 35% of share  and Japans internet provider company has an ownership of  40% which allows it to call the shots in business matters, leaving yahoo with no say at all.  Yahoo and Microsoft both are, expectedly, not too happy with the deal as Yahoo Japan-Google duo would almost control the entire market in the world’s second largest economy.

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