Using Google Analytics For Visitor Profiling Methods and Benchmarking Analysis

Google Analytics is very useful for tracking unique visitors to a website, besides being used as a handy tool for tracking the most viewed page content in your website. Nowadays, Google Analytics is used for visitor profiling and benchmarking analysis which is very important even though it is not much in practice. In this article you would get to know how and why to exercise this:

By applying the techniques mentioned in this article, you would surely be able to reply to the visitor profiling questions which almost every search engine marketer, webmaster or web developer faces. You may face questions like the ones mentioned below:

1. Is your website optimized for the popular browsers which your visitors use?

2. Which one is the most commonly used operating system or browser combination? For what kind of setup your website is optimized?

3. Do you really think your website “looks” good on most of the popular screen resolutions used by your visitors?

4. Is your website user-friendly enough for those who access it from their mobile phones?

In fact, questions pertaining to Benchmarking are even more important, since answers to these questions can be seen as the true evidence of your website’s success. These include:

1. How well does your website perform with respect to overall website traffic versus other relevant websites of similar size?

2. Is your website bounce rate low in comparison to other websites of similar size?

Other parameters for comparison that can be ascertained from Google Analytics hover around the following determinants:

• PageViews comparison
• Average time on site
• Pages per visit
• New visits

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