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What is SEO:-
SEO is a process of deriving traffic and increasing the volume of traffic for a site from various
search engines from organic search results by targeting specific keywords. Search Engine’s
Result Pages are the biggest way to get the traffic. The higher it ranks, the higher is the traffic
it attracts. SEO can help to derive traffic from different kind of search like image search, local
search, video search and industry specific vertical search engines.
Why SEO is important?
SEO can conjure great sales your business. Getting ranked in SERP can help you in various
ways, the most obvious of which is higher traffic.
1. Increased traffic will help in increased sales and services.
2. Increased traffic and rank in SERPs will help you establish a brand name in market
3. With the increased organic traffic you will feel greater satisfaction.
4. SEO will convert your Ordinary site into an Extraordinary site.
Excess OF SEO:-
Excessive linking may harm your site’s SERP and authority. When you generate links
excessively the Search Engines will not count them while evaluating your authority.
As per Google’s guidelines on Link Scheme, violation of Google’s webmaster guidelines will
negatively impact your site’s ranking in search results.
• Links intended to manipulate Page Rank
• Links to web spammers or bad neighborhoods on the web
• Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to you.”)
• Buying or selling links that pass Page Rank