Great Traffic and Super Sales! – Picking the Right SEO Firms
By Sid on Friday, August 14th, 2009 at 9:28 pm |
Most of us have come across SEO firms that promise a #1 ranking for any keyword(s)? Steer clear of such dubious claims! Getting a high ranking is lucrative, both for the SEO firm as well as for you but it is impossible to achieve if the keywords are highly competitive.
Most of these firms make promises of getting any website, a top ten ranking with search engines such as MSN, Goole, AltaVista, AOL Search, Infoseek and Web Crawler etc. These are false claims! Anything less than a rank of 25 is difficult. It may take a few weeks to a few months before you can see your website on the third page of a popular search engine listing.
There must be thousands of SEO firms operational in the world today with at least, a hundred clients each. Imagine all of them wanting to get a #1 ranking in Google! This not only sounds unrealistic but naïve as well.
A wannabe SEO firm is only going to use Black Hat techniques to get your site listed in the top few results for a short period of time before you are traced by search engine personnel and black listed.
SEO Firms – Who and Why?
The reasons are numerous! Most online business owners do not have the time or the technical expertise to work on their site. It’s good to have an SEO expert to mentor your team while the website designing work is going on.
A number of firms may be able to help you with this but you will need to study the basics yourself. These primarily include an in-depth knowledge of Black hat malpractices and search engine spamming techniques.
SEO is an easily understandable topic but involves a good amount of skill, experience as well as knowledge for effective implementation.
Some of the services that an SEO consultant or a firm may provide are:
- Expert advice on the problems involved with your web portal.
- Help in providing relevant edits to your pages so as to make it search engine friendly.
You can use website optimising services for a short period of time to get those one off improvements to your website or you can sign a long term contract with a firm. Take your pick!
If you are coming up with a new site, hire an SEO consultant immediately! It can do wonders to the way your website will be ranked on major search engines in the coming years, not to mention the traffic you are going to receive and the subsequent profits.
So, how is the Firm ranked in Search Engine Listings
It may sound funny but the best way to select a good SEO firm is to visit a popular search engine and see how the firm is ranked in their listing. Two of the most competitive keywords are “search engine optimisation” and “SEO”.
It’s a good move to refer to existing clients. Check for their rankings in major search engines as well, for their target key words.
The best way to find great SEO service providers! There is no dearth of SEO blogs on the internet. Refer to them for an updated knowledge on SEO techniques, newer versions of search engine algorithms as well as reviews on the best SEO firms in business.
Ask For a Process Flow Chart
A credible SEO firm will lay down the process they are going to use for optimising your site. If not, ask for it. Some SEO firms are reluctant to lay down complete processes so as to safeguard themselves from giving away their trade secrets. Do not bend down on this if you are signing up for a long term contract. There is nothing wrong in getting a general explanation on the plan of action your firm is going to undertake.
The Final Aim
Results matter a lot! What good is an SEO firm if it cannot get your site relevant traffic and profits (in case of commercial web portals)? Though rankings can’t be immediately guaranteed but the firm should constantly persevere to improve present rankings as well as getting quality traffic.
Some firms use the methods of “bait” and “jump pages”. These are useless and won’t get you any more traffic or sales that you already have.
Make use of this information! Go online and make a search with the different SEO related keywords and see what you get!
Leave a Reply
For more information or to request
a quote please ring us today on
Give us a call 0845 539 0642