How To Save Your Website From Being Penalised By Google

Here are a few basic things to be taken care of to prevent your website from being penalised by Google:

1.  Always ensure your domain is not linked to any adult, penalty site, and gambling website

2. Your server IP is not blacklisted, or hasn’t been banned by Google. If otherwise, you must change your server immediately

3. Don’t deploy keyword stuffing in meta titles, description and keyword tags

4. Always avoid Hidden Text and Hidden Links

6.  Excessive two-way link exchanges will put you in trouble. Should be done only if relevant with your niche

7. Always use one-way links for your site slowly.  Always use different anchor texts on one way links

8. Remove Malware, if any, as soon as possible. You can check with www.google.com/safebrowsing/diagnostic?site=yourdomain.com for further help on this

Google has introduced a lot of SEO friendly tools such as Google Webmaster Tools. This is where you can check out the guidelines laid by Google with respect to Search Engine Optimisation.

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