Google increases UK stranglehold

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New research has highlighted Google’s increased domination on the UK search market, whilst rivals have seen their share tumble.

The latest data by ComScore shows internet users making an extra 89 million visits to search engines in April 2012 compared to last year, with the overall figure for the month standing at 2.2 billion.

Of that google account for nine in ten of all searches, which amounts to Google sites now accounting for 91.02 per cent of all searches which were conducted within the UK in April this year.  Up by almost a quarter when compared with March 2012.

It’s year on year figures also make for pleasant reading in Google Towers, with a growth of 0.18 per cent when compared with the same period last year.

Overall search activity has also surged, with a 4.1% increase year on year being shown.

Microsoft Sites, led by Bing, have seen their market share tumble, making the already incredible gulf even larger.  They have fallen 0.12 per cent, which sees an overall market share percentage of 3.86.

Yahoo! Sites are another who have seen a decrease, this time by 0.16 per cent, while other search engines, monitored by Experian Hitwise, have fallen by 0.20 per cent year on year but have managed to plateau at their market share.

There is however another, slight, success story; Ask Sites are nudging two per cent of the whole of the UK search market, and shave shown an increase in both monthly and yearly figures.

It seems the Google juggernaut is powering on, but ensuring you maximise it’s full potential can prove to be a tricky business.  Here at SEONext we have a team of experts ready, willing, and eagerly anticipating your call, so if you need a helping hand rising up those rankings get on the phone today.

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