Things to know before buying an old domain

There are a lot of platforms on the internet where you can buy old domains like Go Daddy, SEDO and many more. No matter from where you are buying old domains, you must know a few things before buying them.

Domain name

The presence of your business keyword in the name of the domain you are about to buy should be considered as the most important factor when you are buying an old domain. For instance, if you were to buy the domain cushionsdesigner.com that had 5000 backlinks, there will be a good chance that most of those contain text links Cushions Designer and the domain will be in with great chance to rank for the search term ‘Cushions Designer’. If I bought the domain and decided I was going to use it for selling sarees, the link popularity of the website would still remain, but the website won’t have any association with the term ‘sarees’ through incoming text links.

If I was going to start an SEO campaign for my quality Cushions Designer site with the domain xyz.com, people would probably have no interest in buying from such an irrelevant domain.

If you are buying an old domain specifically for a new company, remember that the domain name will be the most important factor. So, choose wisely.

Age

Firstly, it is well known among SEOs that Google favours old domains compared to newly registered websites. They are often marked to as being sandboxed, which implies that they are not taken seriously and site owners would find it difficult to get it ranked even for uncompetitive keywords.

While buying an old domain, you don’t have to face the “sandbox” issue and you will get the benefit of search engine ranking from the first month itself of your SEO campaign. However, it all depends on the domain you buy and on which keyword you want to target. You should also ensure that the domain is regularly updated by the web achieve

Page rank

Page rank is also important when buying old domain. Consider the following points before buying.

• Page rank must not be faked.
• Check the PR of inbound links of domain
• Page rank must not be N/A (you can avoid this with a good domain name)
• Check the relevancy of inbound links.

Here are some more points which you must keep in mind before buying an old domain.

1. Domain must be indexed by Google
2. Domain must not banned by search engines
3. Its age not to be dropped
4. Check the frequency of Google caches for the domain you buying. Commonly, the more a domain is indexed, the more important it is considered by search engines.
5. Check the site ranking on all targeted keywords
6. Check the on page structure of the domains and check SERP for keywords placed in title tag and description.

Old domains are still selling. Go and grab yours.. 

Bookmark It

Hide Sites

Leave a Reply