Google ranking and power of on page SEO

On page SEO normally consists of page contents, Meta Titles, Heading Text, Meta Keywords
and Meta description, so that search engines can find your site when looking for relevant
keywords. Here I am going to discuss some Advanced On Page factors which can help your off
page SEO to rank in search engine easily.

Page Size: - Page size is the size of the HTML code on your web page, size of images, external
CSS and JavaScript doesn’t effects to your page size. The lower is the size; the lesser will be
the load time of your page. Search engines and visitors like sites which load fast on browser.
You can use Page Compression techniques to reduce page size and load time.

Page Caching: – If your site is a database driven website then you must use page caching to
lower the server load. Mostly, in database driven websites, whenever a user request a page
server must connect to the database to acquire information about page before sending that
page to browser. Page caching will decrease you server load by using a pre compiled page or
pre cached page it will connect to the database only once and store a cached version of page or
static HTML version of that page.

robots.txt:- The robots.txt is a file that contains a small text of code that instructs to search
engine robots. It indicates to search engine what part of your site is off (allowing/blocking) for
some or all search engine robots.

sitemap.xml:- A XML sitemap is a file that lists all URLs of sites which are open for
web crawlers. An XML sitemap helps search engines to crawl the site more effectively,
URL Canonicalization: – In simple words if I say something about URL Canonicalization it is
use of different URL for same page. What happens is that search engines get confused about
the correct URL to index? To get rid on this problem you can use MOD_REDIRECT.

Nested Tables: – Use of HTML table within another HTML table is referred to as nested table.
It will result in a slower load time because when this kind of a page is loaded in a browser, the
latter has to find the end of table before displaying entire page.

Images Expires Tags: – Image expires tag prevents your regular users’ browser to re-fetch the
unchanged images from your server, thus saving your bandwidth usage. Image expires tag will
help the user browser to cache the images until the specified expiry date.

Inline Styles: – Inline Style or CSS will help to reduce the code by using repetitive codes and
styles into external file. It will also help in faster page loading.

Leave a Reply

For more information or to request
a quote please ring us today on

Give us a call 0845 539 0642