8 Ways To Improve Your SER

Internet is seen as the foremost source of information now a days. With tremendous availability of information on World Wide Web, users take the help of search engines to get appropriate content they are looking for. Now, for a web author or an owner of any website, it is extremely tedious to make people land on his site as there are 79 million pages on Google,10 million on MSN and 30 million on Yahoo pertaining to various websites. Search Engine Optimization bestows solution to this problem by improving your search engine ranking (SER) . You need to prepare your web pages adequately for Search Engine so that your website ranks above in search results enabling you to target maximum audience. So, tailor your website with the information given below to receive supreme traffic.

1. Title Tag: Although algorithm of google changes every now and then but it’s clear that google gives preference to the title of the web page. A title tag defines the title of your content. Title tags are as much important as your contents and links. One must include specific keyword phrases in these tags. It should also match with what you have written under that title. It is sensible to mention here that Google supports approximately 60 characters in the title, while Yahoo supports up to 110 characters. No need to make it a perfect title tag. You just need to work with different tags and see that which one is bringing you maximum traffic. SEO is all about hit and trial, so you need to be a little patient while making efforts.




2. Place ALT Tag on Images: When we talk about search engine, actually we are talking about Google because more than 50% people across the world use Google Search Engine for searching processes. Google can not read images. So, if you have placed any images on your web page, then you need to add ALT tags on them. Google indexes the text given on ALT tags of the images. If you want your images to help you in boosting your SER , add ALT tags to them.




3. Research the keywords: Before deciding on what keywords to use, do a little research. Determine the supply and demand of a particular keyword. This will give you an idea about how many people are searching for your website. You will get to know about your potential audience. There are many tools available on internet to assist you in searching the right keywords. One of them is Google Ad words tool. It is advisable to consult a third party, that are SEO professionals to make keyword research processing quite easier.




4. Keyword-based content: “Content is King”, this phrase is very popular and is very well understood by the SEO people. Content, if not much at least makes your way easier to rank up in the search results. You need to create keyword based content which  should be informative as well. Content should be unique and original otherwise you might get caught into copy scape. Ensure that your content shall match with the title tag. Avoid keyword stuffing and try  to make your content as relevant as possible. And the most important thing, your content should be user-friendly. Don’t forget that finally, people are going to read your page. Put your self at user’s place and ask  yourself what do I expect from a particular site? You can not afford to ignore users in order to please search engine. Understand the user- behaviour. Ideally, a content should be of 250-300 words and you can target 3-5 keywords on a single page.




5. Increase your inbound links: Google ranks web-pages  as per number of inbound links your site has. Sites pointing towards you clearly recommend you. So, increase your inbound links. Try to get quality inbound links and not just any link. You can get links through search engines and directories also. Your linking campaign will bring you maximum traffic and improve your ranking as well. For ideal linking, you should look for those quality sites that don’t give competition to your own site but are capable of complementing it.




6. Make your presence felt: SEO is a game that is specifically played to make the presence of your website to be felt by search engine. Through various ways, you make efforts to prove that your site does exist and can be of great use for searchers. Use directory submission, Press releases, Social bookmarking, write on forums etc. This will also help you in increasing your inbound links. You can also create blogs relevant to your site.




7. Exploit Social media: Social networking sites have got tremendous potential for internet marketing. It is a fact that people between the age group of 14-35 years spend 2 hours a day in front of internet at an average. People love to be in touch with their friends and that is why these sites are working so well. You just need to exploit social media to enhance the ranking of your own site. You just need to know your target audience and define your objectives. The game plan regarding SEO through social media is generally based on two factors- Content and interaction. These sites provide you a platform where you can interact with maximum number of people who might be interested in your business.




8. A word for Dynamic sites: To rank dynamic sites becomes a little tedious in comparison to static ones as pages of dynamic sites keep on changing. Dynamic sites are updated regularly, so search engines can not index those pages within a limited time span of 1 or 2 days. To solve this, you can make use of your static pages. You can place links on your static pages that point to your dynamic pages and then submit your static pages to search engine manually. Google crawler might not index your complete dynamic page but it will surely make the people to visit your page indirectly.

By improving your Search Engine ranking you can easily insure 75% more visitors on your site. This is the effect of perking up SER. Though we work  for search engine, but one should keep in mind that if every time we will try to please the Search Engine we will forget about the end-user. So, while going through the process of enhancing SER, always consider the needs of your target audience.

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