By applying the techniques mentioned in this article, you would surely be able to reply to the visitor profiling questions which almost every search engine marketer, webmaster or web developer faces. You may face questions like the ones mentioned below:

1. Is your website optimized for the popular browsers which your visitors use?

2. Which one is the most commonly used operating system or browser combination? For what kind of setup your website is optimized?

3. Do you really think your website “looks” good on most of the popular screen resolutions used by your visitors?

4. Is your website user-friendly enough for those who access it from their mobile phones?

In fact, questions pertaining to Benchmarking are even more important, since answers to these questions can be seen as the true evidence of your website’s success. These include:

1. How well does your website perform with respect to overall website traffic versus other relevant websites of similar size?

2. Is your website bounce rate low in comparison to other websites of similar size?

Other parameters for comparison that can be ascertained from Google Analytics hover around the following determinants:

• PageViews comparison
• Average time on site
• Pages per visit
• New visits

One last thing…..again I wont mention names but here is another example that a company that is top for the search term SEO on google.co.uk – they are again using black hat techniques (paid links). Please view this link as an example Vaibhav just sent to me: http://www.cssplay.co.uk/ > SEO in right menu, under recommended, if you want any further information of this, call me and ill explain exactly! Here is another example : http://www.webconfs.com/ – see the link SEO at the bottom of the website.

If you employ a seo company to do something like this, you are in effect playing russian roulette with your company and your website, if google was to find out they could banish your website from their search engine!!! At SEO Next, we do things the right way and put alot of hard work into doing this. We treat our clients websites with the same care and attention to detail as if it was our own site. Even if you stop working with us, the links we build will stay there because they have been naturally sourced and acquired, whereas if you have a seo company using link farms, paid links and internal content networks, they can remove them instantly and thus your web rankings on the search engines will drop within 3-4 days!

Why SEO is important?

SEO can conjure great sales your business. Getting ranked in SERP can help you in various
ways, the most obvious of which is higher traffic.
1. Increased traffic will help in increased sales and services.
2. Increased traffic and rank in SERPs will help you establish a brand name in market
3. With the increased organic traffic you will feel greater satisfaction.
4. SEO will convert your Ordinary site into an Extraordinary site.

Excess OF SEO:-

Excessive linking may harm your site’s SERP and authority. When you generate links
excessively the Search Engines will not count them while evaluating your authority.
As per Google’s guidelines on Link Scheme, violation of Google’s webmaster guidelines will
negatively impact your site’s ranking in search results.
•  Links intended to manipulate Page Rank
•  Links to web spammers or bad neighborhoods on the web
•  Excessive reciprocal links or excessive link exchanging (“Link to me and I’ll link to  you.”)
•  Buying or selling links that pass Page Rank

Page Size: - Page size is the size of the HTML code on your web page, size of images, external
CSS and JavaScript doesn’t effects to your page size. The lower is the size; the lesser will be
the load time of your page. Search engines and visitors like sites which load fast on browser.
You can use Page Compression techniques to reduce page size and load time.

Page Caching: – If your site is a database driven website then you must use page caching to
lower the server load. Mostly, in database driven websites, whenever a user request a page
server must connect to the database to acquire information about page before sending that
page to browser. Page caching will decrease you server load by using a pre compiled page or
pre cached page it will connect to the database only once and store a cached version of page or
static HTML version of that page.

robots.txt:- The robots.txt is a file that contains a small text of code that instructs to search
engine robots. It indicates to search engine what part of your site is off (allowing/blocking) for
some or all search engine robots.

sitemap.xml:- A XML sitemap is a file that lists all URLs of sites which are open for
web crawlers. An XML sitemap helps search engines to crawl the site more effectively,
URL Canonicalization: – In simple words if I say something about URL Canonicalization it is
use of different URL for same page. What happens is that search engines get confused about
the correct URL to index? To get rid on this problem you can use MOD_REDIRECT.

Nested Tables: – Use of HTML table within another HTML table is referred to as nested table.
It will result in a slower load time because when this kind of a page is loaded in a browser, the
latter has to find the end of table before displaying entire page.

Images Expires Tags: – Image expires tag prevents your regular users’ browser to re-fetch the
unchanged images from your server, thus saving your bandwidth usage. Image expires tag will
help the user browser to cache the images until the specified expiry date.

Inline Styles: – Inline Style or CSS will help to reduce the code by using repetitive codes and
styles into external file. It will also help in faster page loading.

Search Queries: Search Queries showing the number of queries for the website in Google, Impression and no of Clicks.

Links to your site: This tools shows the how many external links are linked to your webpage

Keywords: Below are the most common keywords Google found when crawling your site. These should reflect the subject matter of your site and be the point of focus for readers.

Internal Links: Pages linked to by other pages on your site.

Analysing your backlinks becomes absolutely easy with the use of Google Webmasters Tools and can help you to capitalize on the high valued links coming your way.

Malware: This tool displays a message when any malware or virus is detected on your webpages.

Crawl Errors: Crawl Errors tolls give detailed information about crawling errors at places where spiders might have detected errors such as broken links, wrong URLs, etc.

Crawl stats: Crawls stats display the chart of last 90 days spider activity

HTML Suggestion: When Googlebot crawls your site, it may find some issues with your content in case it is plagiarised. Though, these issues won’t prevent your site from appearing in Google search results, but addressing them may help your site’s user experience and performance.

Next Link on the Left panel is Google Labs

Fetch as Googlebot: With Fetch as Googlebot you can see exactly how a page appears to Google.

Google Sidewiki: Google Sidewiki lets users contribute helpful information to any webpage. Use this tool to create a special page owner entry for this website.

Site Performace: This page shows you the performance statistics of your site. You can use this information to improve the speed of your site and create a faster and more user friendly experience for your user by decreasing the Load Time of your website

Google Diagnostics and Google Labs are wonderful track and analysis tools that help you to better the user experience in general.

How to add your site to Google webmaster tools

1. Create a Gmail account or use existing Gmail account
2. Open Link https://www.google.com/webmasters/tools
3. Click on add a site button

4. Enter the URL of a site you’d like to manage.
5. Verify your site to prove to Google that really you are a site owner
6. Google Provide three method of verification a) Meta tag b) Upload a file C) ADD DNS Record

7. After Verification, you can easily access website profile. To do so, you’ll have to click on the Manage: http://www.yourdomain.com link in the Webmaster Tools Dashboard. Overview screen contains high level of information on your site..
8. At the Top of your screen is a graph with button All, Countries and date…

Graph display the page impression and click chart….

9. 2nd Left panel link is Site Configuration with sub-links is Sitemaps, Crawler Access, Site links, Change of address and Settings

Site maps: People can submit their XML Sites on click a submit a site map link

Crawler Access: If your site has content you don’t want Google or other search engines to access, use a robots.txt file to specify how search engines should crawl your site’s content.. If private or out-of-date content is appearing in Google search results, use the Removal URL tool to request its removal

Site Links: Sitelinks means links to a website to a website’s internal web-pages. No all sites have site links. Search Engine Display these site links automatically but you can block or remove sitelinks if you don’t want.

Change of address: Change of address tool is used if you want to move a site on any other domain. In simpler words, the Change of Address tool is used to intimate Google about your new URL. Change of address tools help us get our pages indexed faster.

This is the first in the series of our Guide To Google Webmaster Tools. Watch this space for more updates on Google Webmaster Tools.

So, whenever you start buying links it would be better to check the traffic stats. But this is only when the website you get links from is very relevant to the subject and content from your own.

I’m sure you are aware about how to determine the quality of backlinks; those links which are coming from related page of a website will always be more profitable to you than from those which are irrelevant. Search engines differentiate between random pages and those which have relevance to your website’s subject matter. Unrelated links have a low value of ranking.

Even link from a page with high PR can give you lots of benefits. If you have a link to a page that has a PR 4, buying a PR link would be better instead of linking to that with a PR 3. This implies that you should link to a high ranking blog because of the results it will yield. And those with a modest PR will not produce the traffic you can get from ones with good ranking.

So, paying more for those links which has few external links can be profitable. For positive results, look for blogs or websites where you can post related theme based posts, and achieve a good page rank. It may cost a little more, but it will give you more benefit than others.

Domain name

The presence of your business keyword in the name of the domain you are about to buy should be considered as the most important factor when you are buying an old domain. For instance, if you were to buy the domain cushionsdesigner.com that had 5000 backlinks, there will be a good chance that most of those contain text links Cushions Designer and the domain will be in with great chance to rank for the search term ‘Cushions Designer’. If I bought the domain and decided I was going to use it for selling sarees, the link popularity of the website would still remain, but the website won’t have any association with the term ‘sarees’ through incoming text links.

If I was going to start an SEO campaign for my quality Cushions Designer site with the domain xyz.com, people would probably have no interest in buying from such an irrelevant domain.

If you are buying an old domain specifically for a new company, remember that the domain name will be the most important factor. So, choose wisely.

Age

Firstly, it is well known among SEOs that Google favours old domains compared to newly registered websites. They are often marked to as being sandboxed, which implies that they are not taken seriously and site owners would find it difficult to get it ranked even for uncompetitive keywords.

While buying an old domain, you don’t have to face the “sandbox” issue and you will get the benefit of search engine ranking from the first month itself of your SEO campaign. However, it all depends on the domain you buy and on which keyword you want to target. You should also ensure that the domain is regularly updated by the web achieve

Page rank

Page rank is also important when buying old domain. Consider the following points before buying.

• Page rank must not be faked.
• Check the PR of inbound links of domain
• Page rank must not be N/A (you can avoid this with a good domain name)
• Check the relevancy of inbound links.

Here are some more points which you must keep in mind before buying an old domain.

1. Domain must be indexed by Google
2. Domain must not banned by search engines
3. Its age not to be dropped
4. Check the frequency of Google caches for the domain you buying. Commonly, the more a domain is indexed, the more important it is considered by search engines.
5. Check the site ranking on all targeted keywords
6. Check the on page structure of the domains and check SERP for keywords placed in title tag and description.

Old domains are still selling. Go and grab yours.. 

Static URL: — http://www.example.com/catalog/cloth/0010/

Dynamic URL: — http://www.example.com/catalog.asp1category=cloth&prodID=0010

Static URLs are always good for search engine indexing and attract decent traffic. On the contrary, Dynamic URLs are generated by Database driven websites, which generate content with help of dynamic scripts like PHP or JavaScript.  Mostly websites, or rather portals, having thousands of pages choose a dynamic website over static website.

Risk with Dynamic URL: – Dynamic URLs were very risky with SERP point of view, because they can cause Canonical URL Issue, and hence are not favoured by Search Engines. Typically Static URL Rank in SERP is better than that of Dynamic URL, because they get indexed quicker than the latter. Static websites are much easier for end users to view and understand, which increases the click count and average website time.

A Search Engines always want to index unique URLs, they disregard the URLs after a specific number of variables such as ? & =;

For Ex.:–

http:// www.example.com /forums/thread.php?threadid=125&sort=date
http:// www.example.com /forums/thread.php?threadid=670&sort=date
http:// www.example.com /forums/thread.php?threadid=139&sort=date

All three URL are three different pages  but if search engine cut off the URL after ? mark then

http:// www.example.com /forums/thread.php?
http:// www.example.com /forums/thread.php?
http:// www.example.com /forums/thread.php?

Another Issue with dynamic websites is that they generally don’t have any keywords in URL, which is quite important from an SEO point of view.

Solution: — Now What! What you will have to do to resolve this problem? Should you recode every single page of your site into static site?  Is it a feasible solution?  Here’s what you can do:

MOD_REDIRECT:–

Write the code in .htaccess  and replace the same on www.example.com /forums

Options +FollowSymLinks

RewriteEngine on

RewriteRule thread-threadid-(.*)-sort-(.*)\.htm$ thread.php?threadid=$1&sort=$2

Notice the change in the URL:–

Before:-

http:// www.example.com /forums/thread.php?threadid=125&sort=date

After:-

http:// www.example.com /forums/thread-threadid-125-sort-date.htm

Solution For Directory Type URL :–

Write the code in .htaccess  and replace the same on www.example.com /forums

Options +FollowSymLinks

RewriteEngine on

RewriteRule thread/threadid/(.*)/sort/(.*)/ thread.php?threadid=$1&sort=$2

RewriteRule thread/threadid/(.*)/sort/(.*) thread.php?threadid=$1&sort=$2

Before:-

http:// www.example.com /forums/thread.php?threadid=125&sort=date

After:-

http:// www.example.com /forums/thread/threadid/125/sort/date/

Recoding every page may not be the best of the solutions. Using minimal scripts, you can easily make your dynamic URL search engine friendly.