SEO is not just about increasing your online sales, it’s an effective marketing strategy for any business. A 13 month study by GroupM Search and Kantar Media Compete showed that 86% of in-store buyers use organic search engine listings when researching products online.

When 4 out of 5 customers are using organic search engine listings to research products, how can you afford to pass on the opportunity to be the go-to guy for your niche? With our experienced help, you can reach a high natural ranking and provide those inquisitive customers with rich and detailed information about the products they want. Enquiring customers that grow to trust you are already halfway to becoming buying customers. Even if they don’t buy, they’ll tell their friends about your website and how helpful it was and you’ll get the exposure to potential customers that you need.

Once in place, a well-crafted SEO strategy can deliver powerful results for months (even years!) at minimal upkeep. However, simply getting your site to the #1 spot on Google’s rankings for your keywords won’t suffice. The best SEO strategies revolve around knowing your target customers’ desires, knowing the issues they will encounter and providing solutions to these problems delivered in a personal manner that alleviates any worries they have, satisfies their wants/needs and gently coaxes them into becoming paying customers.

Truly effective SEO won’t just up your traffic ratings. A truly effective SEO plan draws in potential customers, influences the way the act, analyses how well your website delivers value to visitors and adapts to try and convert the 98% who are just visiting and not paying.

There are still a few glitches with the website and mark my words there will be many more additions to the website. If you have any comments to make to help us with our pursuit of making it awesome, please email us at info@seonext.co.uk.

Have a great christmas everyone, enjoy yourselves!!!

SEONEXT are quite literally blowing the  SEO market wide open………AND……………getting better rankings for our customers as they leave other SEO companies to join us.

Seonext has the most HARD HITTING and  DIRECT SEO service in the UK currently ……..

We are rapidly growing our business at the moment, but taking care to make sure we never lose contact with current customers.  Many website owners / businesses are now  realising the true value of our services or joining us when they realise the powerful results we achieve and unsurpassed value for money.

We again want to reiterate or  re-highlight  to you, we have been the team or have carried out the work for some of the biggest SEO businesses in the UK for a number of years.  YES…… MANY OTHER SEO companies for the past few years have branded up year work  and charged a mark up on what we do, not any longer, we are now legally entitled to launch as a direct end user customer  service.  We felt to be honest that others  had benefited and profiteered greatly from our leading edge service for too long and now want business’s in the UK to benefit from our work 100% and for much less cost, thus coming to us for a fraction of the price.

SEONEXT direct equals less cost to the customer but more quality and quantity of SEO work, we are  sure you will agree this is a no brainer for savvy business website owners out there.  Our service or work for years has been marked up and sold by the MANY companies who are hovering around top of the places on Google.co.uk for search terms like ‘SEO’ and ‘SEO company’, or “internet marketing” in fact, we are the company who got them there unbeknownst to you.

We are now  free from the shackles of  contracts with these companies but are  allowed legally to be able to launch SEO NEXT as a direct end user SEO service.  We would like you  use our services in the UK and BEFORE YOUR COMPETITOR catches onto us, we only work with a maximum of 2 companies within any business sector.

Please check our testimonials at http://www.seonext.co.uk/testimonials.html these should aid your understanding to our reputability and expertise greatly.  Our unique selling point is that we don’t sign people into contracts, our work speaks for itself and customers stay with us LONG TERM!

I am that confident in our SEO work and so are many other companies globally.  Our unique selling point is that we don’t sign people into contracts, our work speaks for itself and customers stay with us LONG TERM!

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]]> http://www.seonext.co.uk/blog/seo/www-seonext-co-uk-again-lifting-the-veil-of-the-seo-market-and-helping-businesses-to-much-better-google-ranking.html/feed 0 http://www.seonext.co.uk/blog/seo/google-removes-citations-from-its-places-pages-so-what-now.html http://www.seonext.co.uk/blog/seo/google-removes-citations-from-its-places-pages-so-what-now.html#comments Tue, 26 Jul 2011 17:00:02 +0000 LiamC http://www.seonext.co.uk/blog/?p=1638 Last week Google removed all of the third party citations and reviews that were previously a key part of its Google Places pages. It’s widely believed that this was due to complaints from the likes of Yelp and TripAdvisor that Google was unfairly using their content to make their own service better without any form of compensation.

It was these reviews and citations that business owners and SEO companies alike relied heavily upon to help aid them with their Google Places optimisation campaigns by researching the citation sources of their competitors. Therefore, now they are gone many are questioning their ability to be able to effectively optimise their listings from now on.

Fear not! There are other ways of effectively conducting citation research that we here at SEONext are doing already. One of these is to quite simply identify these citation sources in the normal search results. For example, simply conduct a query using Google and then you will be able to identify all of the directories etc that Google identifies as relevant to your query in the top few results. Alternatively you could actually write in a business name and telephone number of a high ranking competitor and then simply identify where they are earning their listings from.

These are just a couple of ways local research can still be conducted and there many more that we can conduct. If you’d like to make sure you can be found on Google Places, andwant your page optimising by one of the UK’s leading SEO companies, please don’t hesitate to get in touch with us to discuss how we can help.

It’s finally here! Our new service SEONext local is live and ready to transform the way small and medium sized businesses attract custom from their local areas.

SEONext Local is a targeted marketing service, aimed at increasing a business’ online visibility to the people nearby. Not only do we set up a Google Places account for you so that people can actually see where you are on Google Maps, we optimise this listing for you to ensure people within your local area can find you when they search Google for a service a local service that you provide. This for example could be ‘Joiners Birmingham’, ‘London Locksmiths’ or ‘Electrician Glasgow’ to name a few.

As if this isn’t enough, we also run one of our industry leading SEO campaigns for your website for a number of geographical search phrases to further increase your exposure!

We’re all excited about our fantastic new service here at SEONext and we’re sure that anybody who knows anything about advertiaing online or adertising locally will be too! Google places preference to older listings and so time is of the essence!

The question is, are you ready to dominate the search engines and grow your business? Yes? Click here for more information about how.

]]> http://www.seonext.co.uk/blog/seo/1608.html/feed 0 http://www.seonext.co.uk/blog/seo/case-study-seo-vs-ppc-return-of-investment-battle-over.html http://www.seonext.co.uk/blog/seo/case-study-seo-vs-ppc-return-of-investment-battle-over.html#comments Thu, 14 Jul 2011 17:00:51 +0000 Matthew http://www.seonext.co.uk/blog/?p=1586 Who wins SEO or PPC????

I always get asked as an SEO what is your opinion on ad-words?   My answer is usually its a good short term solution, but at the end of the day it contributes more to turnover than profit, people always ask how can this be proved……………….So I came up with an idea !

Around a year ago, I blogged about ppc and the common mistakes that people made with their campaigns (read the ppc article).  I also blog one hell of a lot about SEO.  Around a year  ago, I decided to start a little case study on one of my clients who spends £21k per month on ad words and £4k per month on SEO to see the difference with traffic and return of investment.

Please see below the month of June overview for traffic to the site, notice the ppc is bringing in more traffic at this point,

Now above, you will notice 65.12% of traffic comes from the CPC campaign, but after looking at the goals we set up in analytics, we saw that 80% of sales came from ppc and only 17.5% from organic traffic. When we cross reference this with the keywords they were being found for, we noticed that no one keyword was generating a mass percentage of the sales through SEO. More so, a vast amount of different keywords bringing 1 or 2 sales each. When we looked at the ppc campaign to find out which keywords were converting, we noticed the complete opposite, 3 keywords were bringing in 60% of the 80% sales which is obviously their most costly keywords.  The 20% of the ppc keywords that converted showed a similar pattern to the seo, there were a long list of keywords only producing 1 or 2 sales each.

I could do the same maths and look at the goals for each month, but to be honest you would not continue reading, so instead below is last months review based on the above.

You will notice in this month the tables have completely turned. The organic traffic contributes to 57.92% of the overall traffic, where as the same ppc spend of £21k which has been tweaked and optimised is contributing 24.7% of the sites overall traffic. I then checked the goals which have not been changed from a year prior. The big thing I noticed was the percentage of sales from the SEO campaign compared with the ad words campaign. The SEO campaign contributed to 84% of the overall sales for the website and the ppc was 11%, the rest coming from direct traffic and social media.

You can now start to see the big difference and why my point is making sense.  SEO always has the longevity of any online business, but adwords can help boost sales at the beginning, your adwords will help you start off and grow whilst your SEO strategy becomes its own monster. I like to think as PPC being the cherry on the cake of a successful business. At least with seo, if you come on hard times, you maintain traffic with a lot lower re-occuring overheads on your business.

My clients products value is a medium value, averaging around £100.00 per sale, there ppc campaign has always been profitable for them. However, there SEO Campaign proved over the space of the year to be more valuable and more profitable by a country mile. The picture below is a comparison of the 2 months and the one below that is the year we have worked on the site.

If you have had similar cases or would like yours reviewing please be in touch, I want to hear feedback on this its why it was written.

Once we are all moved in (decorated, wired in, furniture installed), I will take some pictures to show you all the new SEONext Superbowl dome where the future of SEO is going to take place!

Moving on…..a completely different subject I have observed recently…

Now I have noticed two more companies have 301 redirected their old domains as follows;

1. www.justsearching.co.uk – this now permanently 301 redirects to www.justsearch.co.uk

2. www.highposition.net – this now permanently 301 redirects to www.hpseo.co.uk

Both juggernauts of the SEO industry and I am pleased to announce their redirects have worked, just like a couple of the other companies I pointed out months back on page 1 of google.co.uk for the search term seo. These guys seemed to drop back on google for their main keywords, now they are back. So guys, moral of the story…if seo companies are doing this, think about it yourself.

If you are struggling with a domain name of your company and it doesnt seem to move, this tactic is great. Buy a brand new domain and 301 redirect the old one you have to this. All the old domains PR and strength will then move through to the new domain.

With the latest update to googles algorithm, the google database is looking for the most relevant pages to the keyword searched for. Therefore, why load your homepage with 5-6 keywords when you can setup seperate landing pages and spread your net out wider by link building into many landing pages that are relavant to fewer keywords per anding page, thus you increase the likelihood of making the pages as relevant as possible.

For example, if a law firm offer many many services like personal injury, IP law, Criminal law services etc, the best thing here to do would be to categorise each section out and have content relevant to each section of law.  Then when doing your link building campaign, target these pages seperately. Then, when people search for a particular legal service, this relvant landing page will appear in the search engines, not your homepage which should be more generalist.

In my experience, this is how you generate websites that get super traffic. It is also a much more solid strategy for longevity and growing traffic.  If you top load your homepage, things can go wrong and you can loose alot of traffic over night. This landing page strategy is crucial for longevity for your website traffic growth and will help you adapt and stay future proof to google and other search engine updates. Making your pages relevant helps you refine and hone your website and it the way to dominate any particular niche online.  Call us today and I am available to discuss this to the end of the earth.

A lot has changed since then but the basics remain; for example a question I come across often is how does Google determine which web page to show from the thousand if not millions out there for a particular search term?  The answer to this question is simple, really, it looks through its database and looks at all the different variants pointing to each site and what those sites contain, as well as what is on the page itself. They do this to bring back the most relevant information and eradicate spam , thus bringing you the most relevant answer to your query.

An important thing to remember when searching Google is you are not searching the web but Googles index of the Web; take a look at the video below.

So why the title back to basics? All of us self proclaimed SEO experts out there are too busy trying to push forward new ideas when really we need to stick to what is asked of us. Google gives every webmaster guidelines upon how to help index a site better and appear in the results relevant for that product or service.  Of course you can manipulate these results, but at what cost to the business you are doing it for? The longevity of the business is at risk because if you use Black hat techniques and get caught by Google its GAME OVER, for your site.

I do not claim to know all the answers to Google’s magical algorithm but all I can say is after 8 years and sticking to the Webmaster guidelines every step of the way we have achieved great things and continue to do so today. I personally just think that there are too many theories out there that we do not need in the industry when google is telling what it wants from the start.

I may be wrong and you may look at this and think what a load of **** but I am only pointing out my opinions as does everybody else. Hope you have enjoyed reading maybe you have a friend that would enjoy this article share it with them.

As an aside the guys at SEONEXT, follow the webmaster guidelines to the book, it is what we have built the foundations of this company upon and will continue to do so.