A Splog, otherwise known as a Spam Blog, steals content from a random website for earning a quick buck from ads

Splogs are, indeed, harmful since they steal parts of your website’s SER, incoming traffic and ad revenues.

Luckily, Google has made fighting Splogs quite easy. DMCA, or Digital Millennium Copyright Act, is for the protection of the copyrights of your digital assets.

If you believe that someone has copied your website’s content without seeking your permission, you can file a complaint to DMCA, Google. If the plagiarised website uses Google Adsense for revenue generation, you can even send a DMCA complaint to Google Adsense.

Here’s what you can do:

Step1: The first step is to ask the concerned splog to remove your content from its page.

Step2: Post a comment under your articles on the abovementioned Splog…

Here’s what your application can look like:
“This is a Notice of Infringement as authorized in § 512(c) of the U.S. Copyright Law under the Digital Millennium Copyright Act (DMCA).
This article is an unauthorized reproduction of copyrighted material originally found at:
[http://www.abc.com.com/...]
Please remove this article immediately or we will file an official complaint with the U.S. Copyright Office, FeedBurner and Google, Inc. Google’s response may include removing or disabling access to material claimed to be the subject of infringing activity and/or terminating subscribers.”
Thank you,
[Your Name]

Step3: You may also mail to the splog web-hosting companies or find splog web-hosting companies with “who.is” records. e.g: who.is/whois/abc.com

Step4: If splogger has still not removed the copied content from its website, the next resort is to file an official DMCA complaint.

There are a few other methods you can employ to protect your blog/web-site from content theft:

• You may post a copyright notice for each blog post and RSS feed
• You should not take in entire articles in RSS feeds. Instead, you may use the “More about this” tag.
• You may even use an automated tool such as Copyscape to search for websites stealing your content.

Blogging for your Internet business is one sure-shot way to boost the visibility and instant acceptance of your products and services. Here are a few ways to boost the popularity of products and services with the help of a blog:

1. Keep your clients or prospective customers abreast with your website’s updates. Your business associates and affiliate websites could also be promoted through your blog.

2. Keep a track of all your business goals and plans through open writing. Your blog content can be easily stored in the form of archives. Nothing can be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Publishing is a very easy process with blogging. Air your opinions, advice or reviews on specific services or products that are related to your business.

4. Include links that will carry back links and consequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect reaction through the capacity of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favourites’ lists that will automatically link you to their blogs.

So, how do you go about setting up a blog? You may either load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy information on how to put up your blog.

First and foremost, on what basis has your site been penalised. Recovery normally involves fixing the cause of penalty and, waiting for Google to filter their SERP. It may take 2-3 months to recover after fixing the cause of penalties.

Google Re Inclusion Request

If your website has lost his page rank or Google has de-indexed your site, you should report re inclusion request through Google’s webmaster tool, but before submitting Re Inclusion Request fix the cause of penalties. Google’s algorithm can automatically remove penalties if your website is in Google’s index. You can use Google indexing pages to check is your website is still in Google’s index or not.

To submit the re inclusion request login to your Google webmaster tool and use the given link:-

https://www.google.com/webmasters/tools/reconsideration

How much time does reconsideration take?

Whenever a ReInclusion request has been made it goes in queue for a manual review process by Google’s staff. It may take several weeks to get checked for violations of Google’s Guidelines for Webmaster. Once reviewed, you will get a message in your inbox to confirm that your reincluseion request has been processed. You can find this message in your inbox by logging into your webmaster tools account.

Prevention is always better then recovery. Hence, it makes sense to prevent your site from Google penalties. You should always update your site and keep track of changes in Google’s indexing algorithm.

Let’s talk about it

Does your website has ‘call to action’?

If your answer is ‘No’, then no matter how many visitors are coming to your site, you still won’t get much benefited by them.

Every visitor is valuable for your website and without Call to Actions (CTAs) you are simply wasting the time of your visitors and, of course, your efforts which you are making on your website. You always understand what a visitor needs from your site and of course where you want to move them.  And also try to understand the segment of users coming to your website and manage them with specific “CTAs”

So, here you will know what you should keep in mind for Call to Actions

Use these following tricks to make a “call to action” concept that will have your phone calls ringing and your sales graphs spiralling upwards.

1. DO THE GROUND WORK

Before a user attempts to complete a Call to Action, they have to describe their needs.

Infomercials presentations do this perfectly. Before they ask people to join, they first present a problem and subsequently offer a product or service that solves the same.

You also need to mention the benefits of responding to CTAs. Ask yourself what benefit will the user get from completing your call to action?

Take the example from an online casino site

Immediately above the right side corner, notice the Call to Action button (a download button where they offer a welcome package besides the option of instant play. And they have the following text:

‘Play 888casino LIVE!

Get real live casino action, with real dealers.’

They clearly explain on their site what the user will get by downloading.

2.OFFER A BIT EXTRA

Sometimes you may have to offer an irresistible deal to encourage users to attempt a call to action.

You can offer free samples of your products before your customers place the order.

This is the approach cane direct used on their furniture and cushion website.

Request FREE Fabric Samples. (See in the image below)

3. NOTIFY THE DEAD LINE FOR PLACING ORDERS

Offer some promotional goods that double up as a temptation for placing orders. ‘The specific offer could end on that date’

Or you can get the gift placing order before this date. . For example, order by the 10th and get a… etc.

Also, try to place the cut off date in the same period as your goods will be delivered. This way, your valuable customers will know they have a limited time to respond and they won’t fall under the “I’ll do it later” syndrome

4. NOTIFY BEFORE PRICE INCREASE

People always want to get the best deals on their products. If your price is increasing on a specific date, tell your customers so that they know about this. They would want to purchase before your product’s value increases.

OFFER A TRIAL/PEROID OR AN INTRODUCTORY OFFER

Trial period is a good way to get new customers. You can offer a special deal, additional service or a big discount during your introductory/trial period.

5. OFFER FREE DELIVERY FOR ORDERS

You can offer free delivery of products when your customers will place a specific amount of order which will further boost your sales. (As offered in the image below)

6. “NO RISK” MONEY BACK GUARANTEE

Customers always want to know if there is any money back guarantee  if they’re not satisfied with the service or product. Let your customers know when can they cancel the order. You can also set a trial period and advertise it as ’15 days money back guarantee’

7. GET THE CTA ON RIGHT POSITION

One and another most important factor is the place of your call to action on the website. Honestly it should be placed at the top of the page and in right side column.

www.picframes.co.uk places their CTA on the top right side and explains very clearly what will the customer get after attempting their CTA

8. HAVE A LARGE CTA

Our web designers often do not agree with clients who ask us to make things larger. It is generally true fact that size is not everything. However, we cannot deny that size does play an important part on a web page. The larger your call to action is, the more is the chance that it would be noticed.

Mozilla have followed this approach on the home page where their download link indicates the page. Have a look.

9. GET A CALL TO ACTION ON EVERY WEB PAGE

A call to action must be on every page of website, not just on the home page. Every page of your website must have some call to action that the user can follow. Every page of your web site must have some type of call to action that the customer can use.

10. MAKE IT EASY AND SIMPLE

Users do not like to think too much, especially when surfing the internet.  There will be fewer visitors who will respond.  Use a few words.  Keep the offer clear.  Do not mention any terms and conditions or special rules.  Don’t try to force visitors to click on too many pages to attempt the action.  Always keep in mind the harder it is to finish, the fewer would be the user who attempt it.

An impressive call to action is the heart of a successful web site and by following all above techniques your online sales will boost like a ROCKET J

Page Size: - Page size is the size of the HTML code on your web page, size of images, external
CSS and JavaScript doesn’t effects to your page size. The lower is the size; the lesser will be
the load time of your page. Search engines and visitors like sites which load fast on browser.
You can use Page Compression techniques to reduce page size and load time.

Page Caching: – If your site is a database driven website then you must use page caching to
lower the server load. Mostly, in database driven websites, whenever a user request a page
server must connect to the database to acquire information about page before sending that
page to browser. Page caching will decrease you server load by using a pre compiled page or
pre cached page it will connect to the database only once and store a cached version of page or
static HTML version of that page.

robots.txt:- The robots.txt is a file that contains a small text of code that instructs to search
engine robots. It indicates to search engine what part of your site is off (allowing/blocking) for
some or all search engine robots.

sitemap.xml:- A XML sitemap is a file that lists all URLs of sites which are open for
web crawlers. An XML sitemap helps search engines to crawl the site more effectively,
URL Canonicalization: – In simple words if I say something about URL Canonicalization it is
use of different URL for same page. What happens is that search engines get confused about
the correct URL to index? To get rid on this problem you can use MOD_REDIRECT.

Nested Tables: – Use of HTML table within another HTML table is referred to as nested table.
It will result in a slower load time because when this kind of a page is loaded in a browser, the
latter has to find the end of table before displaying entire page.

Images Expires Tags: – Image expires tag prevents your regular users’ browser to re-fetch the
unchanged images from your server, thus saving your bandwidth usage. Image expires tag will
help the user browser to cache the images until the specified expiry date.

Inline Styles: – Inline Style or CSS will help to reduce the code by using repetitive codes and
styles into external file. It will also help in faster page loading.

Search Queries: Search Queries showing the number of queries for the website in Google, Impression and no of Clicks.

Links to your site: This tools shows the how many external links are linked to your webpage

Keywords: Below are the most common keywords Google found when crawling your site. These should reflect the subject matter of your site and be the point of focus for readers.

Internal Links: Pages linked to by other pages on your site.

Analysing your backlinks becomes absolutely easy with the use of Google Webmasters Tools and can help you to capitalize on the high valued links coming your way.

How to add your site to Google webmaster tools

1. Create a Gmail account or use existing Gmail account
2. Open Link https://www.google.com/webmasters/tools
3. Click on add a site button

4. Enter the URL of a site you’d like to manage.
5. Verify your site to prove to Google that really you are a site owner
6. Google Provide three method of verification a) Meta tag b) Upload a file C) ADD DNS Record

7. After Verification, you can easily access website profile. To do so, you’ll have to click on the Manage: http://www.yourdomain.com link in the Webmaster Tools Dashboard. Overview screen contains high level of information on your site..
8. At the Top of your screen is a graph with button All, Countries and date…

Graph display the page impression and click chart….

9. 2nd Left panel link is Site Configuration with sub-links is Sitemaps, Crawler Access, Site links, Change of address and Settings

Site maps: People can submit their XML Sites on click a submit a site map link

Crawler Access: If your site has content you don’t want Google or other search engines to access, use a robots.txt file to specify how search engines should crawl your site’s content.. If private or out-of-date content is appearing in Google search results, use the Removal URL tool to request its removal

Site Links: Sitelinks means links to a website to a website’s internal web-pages. No all sites have site links. Search Engine Display these site links automatically but you can block or remove sitelinks if you don’t want.

Change of address: Change of address tool is used if you want to move a site on any other domain. In simpler words, the Change of Address tool is used to intimate Google about your new URL. Change of address tools help us get our pages indexed faster.

This is the first in the series of our Guide To Google Webmaster Tools. Watch this space for more updates on Google Webmaster Tools.

So, whenever you start buying links it would be better to check the traffic stats. But this is only when the website you get links from is very relevant to the subject and content from your own.

I’m sure you are aware about how to determine the quality of backlinks; those links which are coming from related page of a website will always be more profitable to you than from those which are irrelevant. Search engines differentiate between random pages and those which have relevance to your website’s subject matter. Unrelated links have a low value of ranking.

Even link from a page with high PR can give you lots of benefits. If you have a link to a page that has a PR 4, buying a PR link would be better instead of linking to that with a PR 3. This implies that you should link to a high ranking blog because of the results it will yield. And those with a modest PR will not produce the traffic you can get from ones with good ranking.

So, paying more for those links which has few external links can be profitable. For positive results, look for blogs or websites where you can post related theme based posts, and achieve a good page rank. It may cost a little more, but it will give you more benefit than others.

Domain name

The presence of your business keyword in the name of the domain you are about to buy should be considered as the most important factor when you are buying an old domain. For instance, if you were to buy the domain cushionsdesigner.com that had 5000 backlinks, there will be a good chance that most of those contain text links Cushions Designer and the domain will be in with great chance to rank for the search term ‘Cushions Designer’. If I bought the domain and decided I was going to use it for selling sarees, the link popularity of the website would still remain, but the website won’t have any association with the term ‘sarees’ through incoming text links.

If I was going to start an SEO campaign for my quality Cushions Designer site with the domain xyz.com, people would probably have no interest in buying from such an irrelevant domain.

If you are buying an old domain specifically for a new company, remember that the domain name will be the most important factor. So, choose wisely.

Age

Firstly, it is well known among SEOs that Google favours old domains compared to newly registered websites. They are often marked to as being sandboxed, which implies that they are not taken seriously and site owners would find it difficult to get it ranked even for uncompetitive keywords.

While buying an old domain, you don’t have to face the “sandbox” issue and you will get the benefit of search engine ranking from the first month itself of your SEO campaign. However, it all depends on the domain you buy and on which keyword you want to target. You should also ensure that the domain is regularly updated by the web achieve

Page rank

Page rank is also important when buying old domain. Consider the following points before buying.

• Page rank must not be faked.
• Check the PR of inbound links of domain
• Page rank must not be N/A (you can avoid this with a good domain name)
• Check the relevancy of inbound links.

Here are some more points which you must keep in mind before buying an old domain.

1. Domain must be indexed by Google
2. Domain must not banned by search engines
3. Its age not to be dropped
4. Check the frequency of Google caches for the domain you buying. Commonly, the more a domain is indexed, the more important it is considered by search engines.
5. Check the site ranking on all targeted keywords
6. Check the on page structure of the domains and check SERP for keywords placed in title tag and description.

Old domains are still selling. Go and grab yours.. 

Static URL: — http://www.example.com/catalog/cloth/0010/

Dynamic URL: — http://www.example.com/catalog.asp1category=cloth&prodID=0010

Static URLs are always good for search engine indexing and attract decent traffic. On the contrary, Dynamic URLs are generated by Database driven websites, which generate content with help of dynamic scripts like PHP or JavaScript.  Mostly websites, or rather portals, having thousands of pages choose a dynamic website over static website.

Risk with Dynamic URL: – Dynamic URLs were very risky with SERP point of view, because they can cause Canonical URL Issue, and hence are not favoured by Search Engines. Typically Static URL Rank in SERP is better than that of Dynamic URL, because they get indexed quicker than the latter. Static websites are much easier for end users to view and understand, which increases the click count and average website time.

A Search Engines always want to index unique URLs, they disregard the URLs after a specific number of variables such as ? & =;

For Ex.:–

http:// www.example.com /forums/thread.php?threadid=125&sort=date
http:// www.example.com /forums/thread.php?threadid=670&sort=date
http:// www.example.com /forums/thread.php?threadid=139&sort=date

All three URL are three different pages  but if search engine cut off the URL after ? mark then

http:// www.example.com /forums/thread.php?
http:// www.example.com /forums/thread.php?
http:// www.example.com /forums/thread.php?

Another Issue with dynamic websites is that they generally don’t have any keywords in URL, which is quite important from an SEO point of view.

Solution: — Now What! What you will have to do to resolve this problem? Should you recode every single page of your site into static site?  Is it a feasible solution?  Here’s what you can do:

MOD_REDIRECT:–

Write the code in .htaccess  and replace the same on www.example.com /forums

Options +FollowSymLinks

RewriteEngine on

RewriteRule thread-threadid-(.*)-sort-(.*)\.htm$ thread.php?threadid=$1&sort=$2

Notice the change in the URL:–

Before:-

http:// www.example.com /forums/thread.php?threadid=125&sort=date

After:-

http:// www.example.com /forums/thread-threadid-125-sort-date.htm

Solution For Directory Type URL :–

Write the code in .htaccess  and replace the same on www.example.com /forums

Options +FollowSymLinks

RewriteEngine on

RewriteRule thread/threadid/(.*)/sort/(.*)/ thread.php?threadid=$1&sort=$2

RewriteRule thread/threadid/(.*)/sort/(.*) thread.php?threadid=$1&sort=$2

Before:-

http:// www.example.com /forums/thread.php?threadid=125&sort=date

After:-

http:// www.example.com /forums/thread/threadid/125/sort/date/

Recoding every page may not be the best of the solutions. Using minimal scripts, you can easily make your dynamic URL search engine friendly.