Yes people, titling is probably one of the most important, yet oddly underrated attribute that can only further the prospects of your webpage featuring high up the search engine rankings. The logic behind this can be well understood if one tries to understand the algorithm of search patterns of various search engines. Google’s crawler, also known as GOOGLEBOT, collects and reads documents from the web and builds a searchable index for Google. What actually happens is that Googlebot follows HREF and SRC links. Hence, when this crawler visits your webpage it starts from the very beginning in a normal left-to-right pattern. So, it becomes clearly obvious how important and beneficial it is to mention your keyword right in the title itself. In fact, starting your title with the targeted keyword can be very useful. Lastly, it is advisable to contain your title within 60-65 characters (including spaces) as specified by Google.

However, do not compromise on the quality of the content in order to accommodate keywords. Hence, make sure that keyword usage is within the search engines’ specifications, which normally ranges between 3-5% for the entire article body. A decent and keyword rich title can sure optimize your webpage and get you loads of useful and targeted traffic.

In essence the deal will enable Microsoft a 10-year license to Yahoo’s core search technologies. This smart man oeuvre by Microsoft will allow them to integrate this valuable search engine technology into it’s own. [Bing formerly known as Live and MSN]. Yahoo have agreed to take a step back from the Search Engine Business. Each time in the future you utilise Yahoo’s search facility it will produce results using Microsoft’s search engine. Yahoo will remain in control of their user interface for its own search engine, so it will look like you are searching on Yahoo.

Yahoo and Microsoft are integrating their paid search technologies, they have aired that this will happen approximately 1 year after the integration of their free search technologies, or sometime in 2011 for most major countries. The completion date of when all results shown on Yahoo are delivered by Microsoft will be sometime early 2012. Again, I see this change of direction as positive for users of the internet, to give a broader spectrum of search facilities can only mean a step forward.

When thinking about embarking upon any SEO program you should start to think about the content you can create around your company.  You can delve into the history of the company, the products and services it provides or even the people that are employed there.  Each element has potential for high quality content to be written around it. Ideally, when we at SEO Next begin working on original content for our customers, we ask them to provide us with a basis and examples of content that is already in existence.  This way we can pick up the “tone of voice” of the company and also help you with your online branding image.

When your customers find information/content about your company online, instantly they begin to log a mental image of what that company is all about. Therefore, it is essential in the 21st century to ensure you employ the tight person to put the wheels in motion on a content delivery for your company. 

Right! So you have written endless information about your company, now your thinking what now!? Well…help can be at hand.  As a SEO company, we can take the monkey off your back now that the initial foundation work has been done.  Dont get me wrong, we can start writing from scratch if you want us to, however “Content is King!” and you are best planting the acorn and we will make sure it flourishes!   When we say flourish…we mean we will make sure it is posted effectively around the various article directories and content hubs online to ensure valuable in-content links are gained back to your website .  And when we say content is king we mean this because a link from anhor text within a group of content is far more valuable than a stand alone link situated at the bottom of a website for example.

Feed your blog. As a new SEO company on the block, we feed our blog with at least one good quality article per day and ensure we link back from anchor text to our homepage to gainthe valuable “in-content” links that help us with our search position for chosen industry keywords.  Why not do the same with your blog…go to town today and begin to write about your weekend, staff event