Link building from SEONext

SEO Next – Link building

Link building is an essential part of the search engine optimization process.  Many of the major search engines, namely Google rank a website based on the variation, quality and volume of inbound links back to a particular website.

Websites like the BBC gain links back to their site naturally by people writing on forums about particular news stories and linking back to those stories from their own sites, blogs, forums and they even rewrite articles about a particular topic they have written about and link back from it to the BBC article.

Unfortunately, not everyone has a profile like the BBC or Sky Sports, therefore gaining links back to a site that is about something like artificial grass or pictures frames or a particular niche of furniture (like a sofa) is much more difficult. Therefore, at SEONEXT, we work hard to make this happen for our clients, we strive to look for relevant sites to posts link back to your website, we work hard to make your site the authority in your industry and make sure the linking process is natural and relevant.

Search Engine algorithm updates – in particular Google and how it looks at links.

Updates to search engine algorithm happen all the time.  Google for example, is a search engine that is looking to rank the most relevant web pages for search terms related to them.  Coupled with this, a major factor when Google ranks a webpage is the quality and variation of backlinks to that page.  But, and this is a big but, Google never stops, it never sleeps and it is certainly not complacent.  The links Google’s database counts in favour to give you good rankings changes.

Our research and development team work day and night, we have two sets of key individuals who work day and night shifts tracking our own set of sites that we own.  We develop new ways of building links to these sites to see how search engines react to our research and tests.  Only when we have trialed link building on our own website and it works positively on the websites we own, we will then roll it out on all of our clients sites.  This is how we at SEO Next stay ahead of the game.  In fact, many of the top SEO gurus and top SEO companies consult and outsource to our team because our research and development in this field is industry leading.

How do we do this?

Once you sign up with us, our growing team of 75+ link builders work day to day identifying relevant places online to post links for your website.  Once you are on board with us, we assign a particular team to your website who do the following things;

• Access our growing database of online niches
• Look at the most relevant places online we can post your links from our database
• Our research and development team drive forward and stay ahead of the game by identifying new places online we can post relevant links back to your site. From day one, our team will roadmap everything out, so that our link building team can go ahead and be relentless building links on your behalf back to your website.

Getting to the crux of things – what is it actually what I am paying for!!?

If you have ever promoted a website, you will know that gaining links from the following sources is of use, and we do all this on your behalf. This is the time consuming job of SEO and this is why you pay us to do it, because you do not have time and you need to run your business.

Link varieties and types – off-page link building

• SEO friendly hand directory submissions
• Do-Follow Social Bookmark Links
• Forum posts with links to your website in each post
• Do-Follow Web 2.0 Links
• Top commentator links
• Well optimised Blog posts
• Approved and published articles each containing more than one backlinks to your website – from high quality article sites that have been approved by us post the latest Google algorithm change.
• Syndicated Press Releases – to high authority press release sites like Digg and many top 1000 Alexa ranked sites
• Inbound natural theme based one way links on relevant pages
• Much, much more – I would suggest calling in, our team will talk you through this in a no obligation situation.

Link varieties and types – on-page link building

Building links is not just all about directing other sites to your website. You must also internally link your own website.  These are the following ways of doing this;

• Your own internal blog – fresh content and link back from the blog to internal pages of your website – ask us about the right way to do this.
• Links from within main content landing pages – again, call us for advice on the best way to do this.

We can give advice to you on installing a blog or even installing a forum on your website. This will help you make Google crawl your site, see new content and basically see your site as a living and breathing authority for your particular niche.

All of the links that we gain for our clients are to Google webmaster guidelines, they are tested on our own commercial websites and they are submitted by our vast team by human hand.

Note – we do not use content farms, automated content networks or anything black hat SEO.  We do not advocate paid links from websites and we can assure you we work with the same care and dedication on your website as if it was our very own!

A final word

When you look to launch your online business I would look at the following criteria;

• Make your website as good as possible – fresh content, blog, internal forum and internal linking
• Is your website ticking more boxes than your competitors – more inbound links of variation and quality
• What is the age of your domain – this is a crucial factor in Google ranking a website.  Newer domains are harder to rank quickly than old ones with lots of history and authority.

If the answer to all these questions is yes you can beat your competition, launch your web enterprise and get things started today.

SEO is not rocket science, you have to play by the rules, work hard and stay focused.

Strategic SEO (Search Engine Optimisation)

SEO, if nothing else, has an air of mystique. If you listen to many search engine optimization companies, you’ll be led to believe it has almost magical properties for transforming your business. So it’s disappointing when the miraculous return on investment promised never materialises.

The issue is not in the ability of SEO to boost your business – but it could be the ability of your SEO company. There’s only so far that tricks, smoke and mirrors can go…

SEO really isn’t magic. It isn’t even rocket science. At its heart, search engine optimisation is a simple, logical process which, combined with a diligent approach, creates excellent exposure and solid results for steady business growth.

DOWN TO BUSINESS: STARTING YOUR SEO STRATEGY

First things first: if you believe that your business plan is severely flawed – let’s face it, if your company is suffering – search engine optimization might not be the answer. However, if you believe your overarching business strategy is sound, and you’re ready to take your growth into the next phase, search engine optimisation can help you achieve truly amazing results. What’s more, in the ruthless, cutthroat, commercial world, a strategic approach to search engine optimisation will distance you from your competitors and give you even more room to grow.

The key to unlocking this growth is finding the right partner. One that won’t make SEO into a magic trick. One that deals with you openly and honestly. And one that can help you understand search engine optimisation and put you in control of your company’s internet marketing success.

As your ideal partner, we at SEO Next have shared a few tips to help you get started on your search engine optimisation strategy – but to work with a partner that can guide you through the entire process and help you achieve more, please call, email or get in touch via this website.

SEO NEXT’S ADVICE FOR A SUCCESSFUL SEO STRATEGY

• Start strong: You’re entering a crowded marketplace – so it’s important to punch above your weight at the outset. Use Adwords and Adsense to kick-start your SEO campaign, then keep the momentum going by building on your links’ equity and the long-term visibility of your site.

• Select strong links: Backlinks are key. Build the profile of your site through reliable inbound links. Quality is vital at first – only when your site has established its own equity should you consider lesser links to round out the numbers.

• Content, content, content: Your search engine optimisation efforts will come to naught if your website isn’t worth viewing or talking about. You need to get customers and competitors’ attention, from tools and packaged systems to acquiring high quality links through viral sources. Such content sources are exceptionally cost-effective, which goes some way to explaining their popularity.

• Forge relationships: Not everyone in SEO is your competitor. Seek out people and companies with which you could form a mutually beneficial relationship – then introduce yourself and start building links with them.

• Don’t be a daredevil: The world of search engine optimization shifts faster than quicksand. Resist risks. Avoid undermining your competitors with link baiting and redirecting to your own site – otherwise it could be you going under.

• Don’t be a hero: You’re not alone in the market, so don’t be too adventurous and certainly don’t try to do it all yourself. Find a partner to help you when necessary.

• Variety is the spice: It helps to own multiple brands and services that you can talk about in different markets. The more your brands develop and grow, the more diverse your portfolio, the more search engine exposure for your company. Plus, you could benefit from cross-links whilst minimising the risks of cannibalising your own services. It all contributes to taking your brand further.

• Stay on the money: Remember not to let your costs escalate out of control. Keep your SEO content quality high and the quantity at its most effective. Streamlined sites lead to better search engine optimisation – and a fuller wallet.

• This is war: Finally, remember that it’s a crowded, competitive warzone in the world of SEO. Fight smart, pick your battles and your brand will live longer in your customers’ memory. A sound battle plan – or SEO strategy – will help you immeasurably.

These are just a few pieces of advice to get you started. To build a strong search engine optimisation strategy on these solid foundations, you’ll need a partner with market-leading expertise, always ready for the next big thing in SEO. Call SEO Next today, or alternatively email or fill in the query form on this website. We’ll help your SEO strategy succeed.

Some further information on search engine optimization

Search engine optimization partnerships available – check this page out today!

Read our in depth, – slightly cheeky little blog on search engine optimization

At SEO Next we stay a breast of all the latest industry news and we also make sure that we know what everyone else is doing, how they do it and make sure we stay ahead of the rest!